The Super Bowl is the biggest event in American sports. The 4 hour long event, has been turned in to a 7+ day media frenzy with all the major companies looking to appeal to the largest market of the year. As designers, we love seeing the event’s branding evolve from year-to-year. Shown here are a handful of Super Bowl identities, 2017/2018 logo is above.
It is very interesting to see the variety of typeface selections. Ranging from decorative, to slab serif, to sans serif–each year’s identity is specific to the site where the Super Bowl is hosted. However, in recent years it seems its stayed the same. Overall there are some wise choices, others…not so much. See for yourself.