aspen mulling spices

Aspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&Wicks, Aspen’s renowned gift shop. Although these spice drinks became available throughout the U.S. and the world, the packaging system was fragmented and didn’t effectively communicate the brand’s unique history and personality.
Foerstel was approached by the Aspen Mulling Company with the challenge of revitalizing their packaging and identity system, and creating an effective brand architecture that included a new line of Gourmet Treats and Bread & Muffin Mixes.
The result evokes the “gifty”, “homey”, and welcoming nature of the Cider Spices experience. The results of our re-branding effort? Better retail awareness and reported sales increases of up to 300 percent! Check out the packaging and collateral below…