Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Amafruits Sorbet

Amafruits Sorbet and Branding

Amafruits hooked arms with Foerstel to develop packages and brand architecture that really spoke to what they sold –high-quality, healthy fruit products. It’s a competitive

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Jealous Veggies

How do other veggies feel when they learn that a new superfood is sweeping the nation? What do they have to say about our favorite

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Lisa’s for real

There really is a Lisa. She really does grow organic vegetables in her own garden. She actually cooks them in her own kitchen, and makes

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it's real!

Getting the Big Idaho Potato Truck ready for its third US tour required a change in theme and graphics, since the purpose of its maiden

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thinking inside the box

We developed this package design for a local organic wine, but our supplier has “dried up” so-to-speak, and now we have a really cool, thoughtful,

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just the flax

Choosing between all of the different non-dairy beverages on the market these days can be a challenge, and our client Good Karma Foods just made

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.