Even in the highly competitive and crowded shelf-space devoted to coconut water these days, the Harvest Bay items stand out, and evoke a fun and whimsical take on the typical tropical vibe.
If you look at the old package design they were using, you can see we had our work cut out for us. Luckily, the client was open to a complete redesign and although they wouldn’t approve our request for a tropical vacation to do research, we still had a blast working on it.