Is Your Font Easy to Read?

Choosing a legible font is crucial when designing your product packaging. Unfortunately, many people select fonts that look good without thinking about how easy it would be to read on the packaging. Be sure to keep your target audience at the forefront of your mind when making any decisions and think about what they are looking for.

Is Your Font Flexible?

Be sure that the font you decide to use in your branding and packaging is flexible in terms of longevity. It is important to note that you should keep the fonts you use in your branding the same. Choose a font you like that fits your brand well, and stick with it.

Does It Go Well with The Packaging?

Consider the design style you will use with your product packaging before making font choices. The goal is for your font to complement the design on your packaging.

Is Your Font Unique?

Consider selecting a font that is unique to your industry on your packaging. Customers are drawn to uniqueness, and choosing a specific font is what helps differentiate your product on the shelf from your competitors.

Will People Remember Your Font?

Think about the first impression you want your customers to have about your product. A first impression can often come across based on the font choice. Consider running with a font that you know fits your branding well and will be memorable for your consumers.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.