Why Brand Identity and Recognition are Important
Your brand is what your consumers use as an identifier for your company. Many times, branding is what will set your product apart from a competitor’s. Logos, colors, and emotional connections are all elements of branding.
Creating a strong brand is crucial when trying to build and gain the trust of your consumers. As confidence increases in your brand, so will your consumer loyalty. The way you build your brand can help position the quality and value of your products or services.
Considerations for a Brand Strategy Refresh
- Avoid Common Pitfalls
- Misunderstanding Branding
Many people do not distinguish the differences between branding, marketing, and advertising. - Not Being Clear and Consistent
Being consistent in your brand values, mission, and personality is crucial. - Unclear Brand Positioning
Set up a clear brand strategy and do not stray from it. - Breaking Brand Promises
Breaking promises is a sure way to hinder your consumer’s trust. - Poor Brand Differentiation
Creating a unique brand is essential to help build consumer loyalty to your brand.
- Misunderstanding Branding
- Remain Flexible
Staying true to your brand strategy is crucial, but so is flexibility. Creating an adaptable strategy is important because trends and norms change, and it is detrimental if your brand does not keep up. Maintaining a flexible brand strategy will help keep your brand relevant. - Focus on Engagement
A consistent decrease in engagement is a clear way to tell that your messaging and the consumer expectations are disconnected. One way to increase engagement is by highlighting pain points you know your consumer has by creating informative content addressing solutions. - Future-Proof Your Brand
- Know Your Purpose
Identify what your brand stands for as well as your core values. - Embrace Flexibility
Create a brand strategy that has room for adjustments. - Understanding Emerging Consumer Groups
Keep your eye on the opinions and preferences of the upcoming generations, even if they are not necessarily your demographic. - Avoid Assumptions About Your Category
Be sure to keep your finger on the pulse of the needs of your consumers.
- Know Your Purpose
Read more about Brand Strategy Positioning at forbes.com