eBay’s new logo applied to other brands

eBay has unveiled a new company logo—replacing its previous ‘floating’, overlapping letters with a more sleek and simple design in the same color scheme. eBay president Devin Wenig said the new logo is part of the company’s effort to reinvent the 17-year-old brand and build a new eBay. Wenig went on to say, “Our refreshed logo is rooted in our proud history and reflects a dynamic future.”
Original Logo

New Logo
Following the release of eBay’s new logo, Mexico-based web designer Lee a Ele conducted a fun experiment, applying the logo style to some of the biggest brands in the world.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.