evolution of logo design

Logos are everywhere. So when designing a logo, it’s important for it to stand out.
Some of the most recognizable logos in the world include Apple, McDonalds and IBM. They all share similarities. They are all simple, can be recognized by the icon alone and, in some cases, can be recognized by just a color. In some countries, it’s even possible to trademark a color that has a strong relationship to a brand.
Because of this, there seems to have been a shift from using highly detailed illustrations, to using simple iconography. Some of the modern logos seen above have lost all resemblance to the original logos. Apple, Canon and Nokia have all dropped illustrations in favor of simple icons and clean typography.
There are some exceptions though. The Coca-Cola logo has remained almost the same since its creation over one hundred years ago. Its bold typography and warm color has made it instantly recognizable around the world, even after translation into different languages.
The infographic below makes these design trends obvious and its easy to see how these famous brands have evolved over the years. Hope you enjoy!

logo history infographic

[via glow new media]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.