“Consumers view brands as an extension of themselves.” Because of this, brands must be clear about what causes they stand behind. Research has shown that 87% of Gen Z tend to be loyal. This loyalty is earned by companies intentionally establishing trust with their customers.
Brands need to have and maintain a social media presence. For example, Twitch and Discord are two community-centric channels that have become popular with Gen Z. It is beneficial for companies to invest time and resources into these channels to embrace the platform entirely and authentically interact with its audience.
By rethinking their collaboration strategy, brands can connect with their consumers in a new way. Collaborating with culturally relevant brands that appeal to the desired audience is a great way to show that a brand is relevant and valuable.
Gen Z’s buying habits are heavily persuaded by the celebrities and influencers they are drawn to. Strategic partnerships with the right creators can take a brand a long way.
Read more about Branding at thedrum.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.