We provide branding, design, and marketing services for local and state agencies, specializing in city branding, public awareness campaigns, tourism marketing, and packaging design. SAM-registered and experienced in RFPs and RFQs, we hold key NAICS codes (541430, 541613, 541910, 541810) and comply with ADA, data security, and ethical advertising standards. With more than 40 years of experience, we deliver strategic, high-impact creative solutions for government initiatives at competitive pricing.
Our agency has been aiding clients on their journey to success since 1985. Our experience spans from small, startup businesses to long-established government organizations.
Data-driven design & consumer research
We are a design agency with a foundation in Creative Intelligence — everything we do is based on current research, consumer data, and years of industry experience.
Leading CPG branding & packaging agency
With decades of experience developing memorable packaging for brands sold in major retailers, we continue to stand out as a leading design agency in the CPG industry.
Strategic messaging & marketing campaigns
We strategically develop memorable marketing campaigns that last. We’re not afraid to push the boundaries and be innovative (as you can see by the 22-ton traveling potato truck in our portfolio).
Tailored brand identity solutions
We’re passionate about what we do, so we dedicate ourselves fully to creating tailored brand identity solutions, innovative web design, and dynamic marketing strategy for every project.
Specialization in web design & social media
Our team specializes in UX/UI design, web development, SEO, and social media marketing. We create digital solutions for a modern market that are both contemporary and timeless.
Featured clients
Idaho Potato Commission
Big Idaho® Potato Tour campaign Website creation Marketing collateral
Idaho Shakespeare Festival
Marketing collateral Marketing campaigns
Idaho State Liquor Department
Website design and programming Program management
Blue Cross of Idaho
Billboard advertising Corporate literature Quarterly reports
Saint Alphonsus Hospital
Marketing campaign Corporate literature Quarterly reports
Idaho Trust Bank
Branding creation Corpoarte literature and signage
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Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.