What is Content Marketing?
Content is essential to business success. It encourages customer loyalty and confidence in your brand, promotes your products, and puts your marketing strategies into action. Content marketing uses quality information-rich content to increase visitors to your website, bringing in sales, subscriptions, reviews, etc.
Examples of Content:
- User manuals
- Documents
- Training materials
- Emails
- Brochures
- Powerpoints
- Graphics
- Audio
High-Quality Contents Build Brand Authority
Content marketing is the answer to how businesses can build authority and visibility of their brand. In order to create a strong relationship with your customers, giving them something they need is essential. Content marketing provides the information customers are looking for, and in turn, they will be loyal to your brand.
Quality Content Improves SEO
Consistently putting out high-quality content is critical for solid SEO (search engine optimization). Google’s algorithm prioritizes content that is:
- Fresh
- Original
- Unique
- Useful
What is SEO?
SEO’s purpose is for your website to show up in search engines. SEO is the technical side of creating successful content. While your audience is reading content, it is also being scanned by digital robots looking to categorize it by keywords and tags.
How Content Marketing Helps SEO
Writing strong content is essential to optimize for search engines. Without optimizing this content, there is very little your newly created content will do. Google provides extensive amounts of information on analyzing content and ranking it through SEO.
Content Marketing and SEO
Content marketing and SEO are integral and important parts of all online marketing campaigns. If your business’s content marketing and SEO strategies are not bringing in traffic to your website, there are typical two common mistakes:
- Splitting content marketing from SEO – it may seem easier to break the responsibilities into two separate teams, but it will be beneficial in the long run to keep them as closely intertwined as possible.
- SEO is irrelevant – publishing content is important, but consistency is not the only factor that will play into keeping your content relevant and in front of your target audience.
Three Core Elements of SEO for Content Marketing
- Keywords – Keywords tell the search engines what your content is about.
- User Experience – Creating a simple user experience is crucial to ensure that your customer can access your content effectively.
- Backlinks – backlinks help prove to the algorithm that your content has authority.
Learn more about Content Marketing and SEO at medium.com