Innovative Food Packaging Trends
Research has proven that 72% of consumers would say that the packaging design of products influences their overall buying decisions. Therefore, having visually appealing packaging design is crucial for businesses. Implementing some sort of unboxing experience for the consumer is a growing trend within the food packaging industry.
Many consumers report to like when there is a hidden surprise within the packaging that they were not expecting. Adding little features like this will improve the consumer’s engagement with the packaging, increasing the chances of the consumer becoming a returning customer.
Some other packaging design elements that are important to add include:
- Personalized touches, including messages or images
- Pops of color
Impact of Innovative Food Packaging
Today, consumers are willing to pay a higher monetary price for sustainable packaging. By choosing recyclable or compostable materials to use as your packaging, your company will help reduce waste and decrease the negative environmental effects of packaging.
Why Food Packaging Matters
As mentioned previously, engaging food packaging design can play a major role in a consumer’s buying decision and will impact their perception of your brand. Be sure to include creative and unique elements inside and outside of your packaging to ensure it stands out from the rest and creates a memorable experience for the consumer.
As the packaging industry grows, businesses must be aware of the impact packaging can have on the environment. Choosing sustainable packaging materials is a great way to minimize the negative environmental effects.