Research has proven that 72% of consumers would say that the packaging design of products influences their overall buying decisions. Therefore, having visually appealing packaging design is crucial for businesses. Implementing some sort of unboxing experience for the consumer is a growing trend within the food packaging industry.
Many consumers report to like when there is a hidden surprise within the packaging that they were not expecting. Adding little features like this will improve the consumer’s engagement with the packaging, increasing the chances of the consumer becoming a returning customer.
Some other packaging design elements that are important to add include:
Today, consumers are willing to pay a higher monetary price for sustainable packaging. By choosing recyclable or compostable materials to use as your packaging, your company will help reduce waste and decrease the negative environmental effects of packaging.
As mentioned previously, engaging food packaging design can play a major role in a consumer’s buying decision and will impact their perception of your brand. Be sure to include creative and unique elements inside and outside of your packaging to ensure it stands out from the rest and creates a memorable experience for the consumer.
As the packaging industry grows, businesses must be aware of the impact packaging can have on the environment. Choosing sustainable packaging materials is a great way to minimize the negative environmental effects.
Read more about Food Packaging at thomasnet.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.