Choose Sustainable Materials
Consider selecting materials for your packaging that can be reused or recycled. Choosing the material you use for packaging is important based on the product it is protecting. Some materials can be used for a variety of different products, so you can choose based on what works best for your brand. Some sustainable materials include:
- Cardboard
- Plant-based materials
- Biodegradable plastics
Less Design, More Impact
Many times, simplistic packaging design can be just as eye-catching and effective as complex design. Do your best to use as minimal materials as possible for your design. The entirety of your design does not necessarily have to be covered, as blank space does the trick of drawing consumers’ attention. If sustainability is a focus for your business, clearly communicate that on the packaging, as that can contribute to the consumer’s purchasing decisions.
Use Bright Colors
Consider using bright colors on your packaging design to help your product stand out on the shelves. Simple design does not have to be boring. A strong, unique logo paired with a bright color scheme will help make consumers recognize your brand.
Use End-of-Life Packaging
Be sure to use materials that the recycling facilities can easily sort. By being mindful that your sustainable materials can be taken apart and sorted accordingly, you will help drastically reduce their impact on the environment.
Be Creative
Often, people think that sustainable design means boring design. This is not the case! Lean into your creativity and design packaging unique to your brand and stands out in stores. Consider using your brand’s sustainable packaging as a unique selling point, especially if that is not common practice in your industry.
Another way to stretch the creativity of your design would be to incorporate elements that direct consumers to your digital presence. Some examples of this include QR codes that link to your brand’s social media or website.
Explore Reusable Options
There are many different reusable options that your brand could opt for with packaging. Refillable containers that can be reused or repurposed after the product is gone are great ways to add value to the actual product you are selling.
Read more about Sustainable Packaging Design at mytotalretail.com
