Why Consistency Matters

It is essential to acknowledge that all of the hard work you and your team put into your marketing will go to waste if you are not consistent. Some of the many reasons why consistency is important in marketing include:

  1. Recognition
    • It is easier for consumers to recognize your brand if you are consistent in your logos, colors, and messaging.
  2. Credibility
    • Trust is built through consistency. Your brand delivering a cohesive message across all platforms and media will help build your credibility as a brand.
  3. Efficiency
    • Once you have established a clear plan for your brand, it will be way more efficient for you to stick to it and be consistent rather than working on the fly.

How To Give Your Brand Consistency

First, it is important to identify your brand’s mission and values. The rest of your strategy will fall into place once you try to stay aligned with these two elements. Although the core fundamentals of your brand are crucial, so is your visual representation. Your visuals should follow this same consistent pattern. Stick to the colors in your branding and ensure that they match the nature of your business. Then, establish a strong voice for your brand. Take into consideration your brand’s mission, values, and overall personality. Finally, once you have outlined your values, mission, visuals, and voice, you can create your brand guidelines. Include as much detail as possible in this document, as it will serve as a tool to help you remain consistent in your marketing.

Read more about Consistency in Branding at entrepreneur.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.