Why Consistency Matters
It is essential to acknowledge that all of the hard work you and your team put into your marketing will go to waste if you are not consistent. Some of the many reasons why consistency is important in marketing include:
- Recognition
- It is easier for consumers to recognize your brand if you are consistent in your logos, colors, and messaging.
- Credibility
- Trust is built through consistency. Your brand delivering a cohesive message across all platforms and media will help build your credibility as a brand.
- Efficiency
- Once you have established a clear plan for your brand, it will be way more efficient for you to stick to it and be consistent rather than working on the fly.
How To Give Your Brand Consistency
First, it is important to identify your brand’s mission and values. The rest of your strategy will fall into place once you try to stay aligned with these two elements. Although the core fundamentals of your brand are crucial, so is your visual representation. Your visuals should follow this same consistent pattern. Stick to the colors in your branding and ensure that they match the nature of your business. Then, establish a strong voice for your brand. Take into consideration your brand’s mission, values, and overall personality. Finally, once you have outlined your values, mission, visuals, and voice, you can create your brand guidelines. Include as much detail as possible in this document, as it will serve as a tool to help you remain consistent in your marketing.
Read more about Consistency in Branding at entrepreneur.com