Video Content
54% of viewers report that they would like to see more video content from their favorite brands. Platforms like Instagram, YouTube, TikTok, and Snapchat are essential for your marketing mix as they provide a place for your audience to see videos and engage with the content.
Personalized Email Marketing
Because of the decline in third-party cookies, the importance of owned media is increasing. You own all your subscriber data and information and do not have to rely on a big data company for email marketing.
Online Communities
A growing number of 36% of Americans report being lonely. As disconnection grows, it is more crucial now than ever for brands to bring people together. Businesses can create online communities that promote their brand while also providing a space for people to come together.
Mobile-First Everything
It is crucial to build your website in a way tailored for mobile users first. Typically, businesses rely on making their websites for a desktop, but consumers are more likely to come across them on their mobile devices.
Read more about Digital Marketing at inc.com