What is Email Deliverability?
The amount of emails that land in an inbox is referred to as email deliverability. This number does not include emails that fall into someone’s spam inbox. To increase the success of the email campaign, it is important for marketers to do whatever they can to ensure that their campaigns fall into a legitimate inbox. The more inboxes reached, the higher the chance businesses will have of increasing conversions.
Let Go of Prospects Who Never Click
One of the biggest misconceptions that come with email marketing is that the longer the list of emails you have on file, the better. Although having a healthy amount of emails to reach out to can be good, it is only beneficial to the company if the recipients are engaged and active. Do not feel like you have to keep subscribers on your outreach list if they have never engaged with your emails. Consider reevaluating your email database every three to six months to see who your most engaged recipients are and who should be removed from your list.
Fix Your Bounce Rate
Often, your campaign’s bounce rate is the factor that makes your campaign land in someone’s spam inbox. A high bounce rate will make your business and campaign seem careless and unintentional. Consider reevaluating your campaign if you have over 2% of your emails bounce back.
Identify Other Bad Data
Keep your eye out for faulty or incorrect email addresses. Pushing campaigns out to incorrect emails will affect your email deliverability and the overall success of your campaign.
Stick to The Content You Promised
The content you fill your emails with plays a key role in the success of your email marketing campaign. Be sure that the content in your emails aligns with what the recipient initially signed up to receive. If someone signs up for an email subscription, they usually expect a consistent schedule and information about your niche. Also, do not be afraid to adjust your content to make it more compelling and engaging to the reader.
Consider a Different Email Service Provider
When selecting an email service provider to assist you in your campaigns, choose a reputable company. Consider testing out different ESPs before investing in one.
Read more about Email Marketing at entrepreneur.com
