logos and science

Because you’re a professional, you know that your logo is the most important first impression you make, especially in a digital world, but do you know how the brain’s visual cortex interacts with that image, and how many milliseconds it takes to process?
No? You’re not alone. Knowing the science behind how the brain “sees” a logo can help to make sure you’re putting your best foot forward.
Logomaker has compiled the latest data on the process of how the brain sees a logo. Despite the complex nature of the process, our brain completes that process in under 400 milliseconds – that’s less than half of one second.

“We took a look through a stack of scientific journals to find out what scientists have been learning from the latest brain science—and to learn how humans “see” and think about the logos they encounter,” the company states, compiling that data into the following graphic:


[via LogoMaker.com]

Share this post

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.