foerstel + piper + martin

logos from memory

Signs.com asked dozens of Americans to draw the logos of well-known companies from memory, including Domino’s, Apple, Adidas, and Starbucks.

As you can see, there was a wide range in aptitude and some logos fared better than others; overall the Starbucks and Foot Locker logos were the worst drawn while Ikea and Target were the best represented. There is also this (a true story):

Adidas, the second largest sportswear company in the world, acquired its three-stripes logo in 1952 from footwear brand Karhu Sports for two bottles of whiskey and the equivalent of $2,000.

Try your Can you draw a working bicycle from memory?



[via kottke]

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