men's health says our client makes one of the best energy bars


Men’s Health recently reviewed the Six Best Energy Bars on the market, and to our delight, among them was our client Skout Natural Foods. Recognizing the evolution of energy bars from processed candy to clean, nutritious food, Skout’s Blueberry+Almond Trailbar took home the Winning Choice for Best Pre-Workout Bar.
Congratulations Skout for the national attention, we knew you were beautiful inside and out!

Eating a bar with roughly 35 to 45 grams of carbs an hour before a cardio or strength workout can help boost energy. But check labels closely, says sports nutritionist Dr. Suzanne Nelson, and drop those with more than 4 grams of fat, 10 grams of protein, or 5 grams of fiber, all of which can slow digestion.

Winner: Skout Blueberry + Almond Trailbar has 32 grams of carbs and tastes like a Fig Newton. It’s high in the sugar you need, but gets it only from real fruit.


Foerstel designed the packaging for not only the champion bar, but for their entire line of Trailbars. Taking cues from Skout’s previous packaging, we retained the established color palette as a flavor designation system, while refreshing the logo and introducing new graphic elements to tell more of the brand story, strengthen the on-shelf presence and provide more appetite appeal.


Previous Package Design


After Our Redesign

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.