For more than 20 years, Moxie Java has been serving up locally roasted coffee. Born out of a passion and desire for high quality coffee, Moxie Java opened its first Café in 1988. Not only dedicated to an excellent cup of coffee, Moxie has kept a steady focus on enhancing their brand as well as the community in which it exists.
This project started out as a request to redesign their cup to highlight the sizes
(12 oz, 16 oz, etc…), but it really morphed into a visual redesign that would celebrate Boise and its trees, its biking community, its beautiful hot air balloons, and of course its Moxie Java coffee. So after several designs were developed, the client chose to go forward with a deep, espresso-hued cup coupled with Moxie’s iconic yellow, teal, and red colors, and whimsical illustrations that highlight Boise’s joie de vivre!
Before:
After:
Have you spotted these beautiful cups at any Moxie locations yet?!
