moxie java design update

For more than 20 years, Moxie Java has been serving up locally roasted coffee. Born out of a passion and desire for high quality coffee, Moxie Java opened its first Café in 1988. Not only dedicated to an excellent cup of coffee, Moxie has kept a steady focus on enhancing their brand as well as the community in which it exists.

This project started out as a request to redesign their cup to highlight the sizes
(12 oz, 16 oz, etc…), but it really morphed into a visual redesign that would celebrate Boise and its trees, its biking community, its beautiful hot air balloons, and of course its Moxie Java coffee. So after several designs were developed, the client chose to go forward with a deep, espresso-hued cup coupled with Moxie’s iconic yellow, teal, and red colors, and whimsical illustrations that highlight Boise’s joie de vivre!




Have you spotted these beautiful cups at any Moxie locations yet?!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.