New data shows that consumer demand for eco-friendly and sustainable product packaging has remained stable despite the societal changes in the past several years. This data is based on a survey conducted with over 15,000 consumers across North America, Europe, and South America on their beliefs and values related to sustainable packaging. The data provided includes the willingness to pay extra for more eco-friendly packaging, refillable packaging, and perceptions of materials.
This study reveals a consistent climb in younger consumers’ dedication to sustainable living. Consumers reinforced their commitment to sustainable packaging and continue to lead the way in rewarding brands for transitioning to sustainable packaging. Brands risk shrinking their market share when they do not meet the rising consumer demand for sustainable packaging.
Trivium Packaging CEO Michael Mapes explained, “brands that take a more holistic approach to sustainability by making packaging material part of their story can help align perceptions with reality and strengthen their sustainability credentials.”
Key Findings:
- 86% of surveyed consumers under 45 years old mentioned their willingness to pay more for sustainable packaging
- The consumer demand for sustainable design is high.
- 70% of surveyed consumers are environmentally aware (up 3% from 2021)
- 68% of surveyed consumers have chosen a product within the previous six months based on its sustainability credentials.
- 74% showed interest in purchasing products with refillable packaging
- Surveyed consumers are 57% less likely to purchase any products sold in packaging considered to be harmful to the environment