While athletes at the London Olympics are competing to win in their respective fields—the rest of the world is also competing in their own series of challenges and feats.
London-based design firm Hat-Trick has created pictograms of everyday challenges such as ‘swimming against the tide’, ‘jumping to conclusions’ and ‘running out of steam’—reimagining them as Olympic events.
Called ‘Olympic Non Events’, they represent the many trials and tribulations that we face and have to overcome in a game called ‘life’.
According to Hat-Trick, they describe these events as ‘some of the most popular participation sports in the UK’ and this is their attempt to ‘recognize and honor these under-appreciated events’.
olympic non-events
