one is a lonely yet efficient number


Here is a true example of “it’s the little things that matter.”

To truly understand the genesis of this idea, you have to first understand the large and well-used soapbox we have in our office. On any given day one to seven people can be found standing on it spouting their opinion about a current topic of imagined interest. One day I was having a discussion with Mary K about how you really can dry your hands with one paper towel. She is a great believer in this concept and so am I – drilling it into my kids in all public restrooms we visit. So why not at work? We both realized we take two towels at work just out of habit. This deserved not only stepping on the soapbox and shouting at the top of my voice, but also a sign. Oooo, my favorite!

So, I made it an office-wide challenge for May. A sign went into the men’s and women’s facilities on the paper towel holder. I am happy to report (from the women’s side at least) that I have seen many very wet “one-sies” in the trash lately. Good job team!

Share this post

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.