Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Big Idaho Potato Hotel

Building a six-ton potato on a trailer to tour the country seems crazy. But making the world’s first Big Idaho® Potato Hotel seems even crazier.

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Meet David Vincent

Where someone has been, and the things they’ve seen, definitely influences design. In this profile of art director, David Vincent, he talks about his time

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New Face

Summer is ramping up in Boise and while our garden continues to grow we also are experiencing overall growth within Foerstel and well on our

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With the changing of the seasons, we at Foerstel embark upon new clients, new opportunities and overall growth in our organization and mission to save

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may in motion

Our annual tradition of May in Motion is now upon us! It is time we reimagined our daily commutes and consider giving biking, carpooling, skateboarding, walking and mass

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no sugar january

January is a time for fresh starts, and this goal-setting office loves a fresh start. In addition to starting fresh with the calendar year, the Foerstel office

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office wall art

Every so often we update our office’s entry wall with our awesome cup designs. We’ll keep an on-going collection of the creativity our office has

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may in motion 2014

This year, our office decided to participate in National Bicycle Month, by being a part of ACHD Commuteride May In Motion (MiM) program. If you’re

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oktoberfast 2013

We love our client Rex Chandler! Not only does he own one of the premier restaurants in our fair city (Chandlers) and another in our

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.