Types of Packaging and Materials

There are endless possibilities when it comes to the form and shape of the packaging. The materials your company chooses for its packaging can key your consumers in on what your company values and prioritizes. If your company values sustainability, your packaging should reflect those values.


Consumers are increasingly aware of the impact packaging has on the environment. Because of this, consumers tend to prioritize companies that use sustainable materials. Many consumers are willing to pay more for sustainable products. Some sustainable packaging options to consider looking into include:

  • Biodegradable
  • Compostable
  • Recyclable

Upcycling and Recycling

Upcycling is when companies design their packaging in a way that can be repurposed into new product containers. Recycling packaging means it can be broken down and used for new products. Upcycling and recycling packaging have their advantages, and both promote the importance of sustainability to your business.

Topical Concerns and Considerations

Packaging design is an excellent tool for businesses to leverage to promote what is important to their brand. Although aesthetics is an essential piece of packaging design, it is not everything. Brands need to address the main concerns or questions that their consumers may have about your brand. If your packaging is designed properly, it can highlight your product’s quality while showing the importance of sustainability to your brand.

Read more about Packaging Design at mgmagazine.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.