Foerstel is a skilled and experienced packaging design company located in Boise, Idaho. We specialize in strategic, research-based packaging design that disrupts the category and engages your customer, compelling them to learn more about your product and driving purchase. Learn more about our packaging design services here!
Creative Displays of Ingredients
Consumers love to see illustrated ingredients made from bold colors on packaging. These designs give the consumer a better idea of what to expect from the product. These simple illustrations help the product feel fresh and bright. In addition, you can use variations of colors to distinguish between types and flavors.
Along with creative ways to display ingredients, in 2023, consumers will want to see packaging that implements abstract concepts. For example, consider using color and shapes to hint at what is inside instead of placing a product image on the front of the packaging.
Creating Intrigue with Pattern and Texture
It is a fact that the more tactile you make your product packaging, the more memorable it will be for the consumer. With this knowledge, you can see that more designers are implementing creative printing techniques into their packaging. Some examples of creative printing techniques on packaging include:
- Foil printing
- Die cut labels
Wrap-around patterns are another trend that will lead the way in 2023. Instead of confining your design to either the front or the back of your package, increase the consumer’s appeal by wrapping that design across all sides of the packaging.
Tapping into Nostalgia
Consumers will always be drawn to products that bring them a sense of nostalgia. This is why styles tend to reemerge once what is trendy starts to feel outdated. The sticker book aesthetic is an example of a reemerging trend that will continue through 2023. This aesthetic includes cute small icons, doodles, and stamps placed randomly around the packaging to appear as stickers.
Bringing the Fun with Color and Charm
Mascots have always played a strong role in branding. However, this branding tactic is beginning to take a turn by allowing the mascot to evolve in their clothing, environment, or other subtle changes. Although there may be slight differences between mascots shown on product variations, they must remain cohesive and align well with the overall branding.
Bright colors are another element that will continue to have a stronghold in the packaging world in 2023. Bright colors engage consumers, and it is predicted that these colors will only grow bolder in 2023.
Keeping in Personal with a Hand-Drawn Aesthetic
Typography strongly affects packaging design with its own trends and adaptations. In 2023, the hand-drawn aesthetic will make its mark as it adds a personal touch, almost implying that someone wrote on each individual package. Adding any small personal touch to your packaging design is a great way to make your company feel personal and relatable.
Read more about Packaging Design in 2023 at digitalinformationworld.com