Foerstel: Premiere Packaging Design

Foerstel is a skilled and experienced packaging design company located in Boise, Idaho. We specialize in strategic, research-based packaging design that disrupts the category and engages your customer, compelling them to learn more about your product and driving purchase.

Humble brag

So, we’re a small-ish, niche-y, boutique shop, but we’ve been at it for a while. Quite a while. Decades actually. Which adds up to more successful new product launches and packaging design projects than we can count. Our secret sauce is the collective expertise, experience and passion of our team – we live and breathe packaging design! Examples of our work can be seen on every aisle of the grocery store. We think that’s kinda cool, and so do our moms.

Getting it right

Successful packaging design is much more than just creating a pretty label for your product. Utilizing our extensive industry background and experience, we analyze your unique business and product attributes, ensuring your package not only engages and motivates your customer, but successfully reflects the goals and mission of your brand. It’s a big win-win.

We make it look easy

The Foerstel team follows a proven process for each packaging project beginning with industry and market research, determining your target demographic, and sizing up the competitive landscape. Then, based on all the info we have collected, the real magic happens – we brainstorm, ideate, dream, create and explore new design and messaging concepts for your review. Working together with you and your team, we collaborate to refine the design concept, and develop the final artwork before handing off to the printer. After that it’s on to the store shelves and into the customer’s shopping cart. But don’t worry, it doesn’t have to end there, we’ll stay in touch.

What? You aren’t sure?

Connect with us here, and see if you should swipe right or left. We promise a low-key, no-risk, quite possibly entertaining chat. Might even change your life – you never know, right?

We Live In Green

Organic and sustainable brands make our world go round.

We Love Startups

From branding to packaging; sales materials to websites, we’re ready to help you tackle the world!

We Dig Deep

Our creative is built on the strongest foundation: research.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.