Redesign the package to quickly and clearly communicate the purpose of the Everipe products as they moved from a D2C brand into B2C, and a new product category, while hoping for a spot on the shelf of the biggest and most competitive retail environment in the world.
Developed a series of fun, brightly colored packages with easy-to-understand messaging and graphics that immediately convey purpose, appetite appeal and ease-of-use.
Success! Walmart picked up all five products and even featured them as “New Product of the Week” at their Bentonville headquarters.
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.