Rebrand an engineered wood company following a merger that propelled it to industry-leader status in North America.


Following extensive research, started by changing its previous name, Pacific Woodtech, to PWT, to reflect the radical albeit deliberate changes that were happening in the company. We redesigned the brand to give it a stronger, more elegant presence, developed a smarter UX for their B2B website, social media, and commissioned stunning professional photography of their facilities and crew.


A completely modern, updated look that re-established the strength of its products and people.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.