Good Karma

Research / Strategy / Branding / Messaging / Package Design / New Product Development
We were asked to:

Transform a sleepy niche product line into a category powerhouse

So we:

Started from scratch and, using extensive research, developed a completely new Brand Identity, Messaging and Package Design that disrupted the merchandising environment – creating industry buzz and inspiring consumer trial

And achieved:

Brand awareness, sales, new retailer acceptance that far exceeded expectations, along with a solid platform for a series of new product line launches

Previous Identity
Packaging System
The Numbers
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New Categories