Good Karma

Research / Strategy / Branding / Messaging / Package Design / New Product Development
We were asked to:

Transform a sleepy niche product line into a category powerhouse

So we:

Started from scratch and, using extensive research, developed a completely new Brand Identity, Messaging and Package Design that disrupted the merchandising environment – creating industry buzz and inspiring consumer trial

And achieved:

Brand awareness, sales, new retailer acceptance that far exceeded expectations, along with a solid platform for a series of new product line launches

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.