The Big Idaho Potato Truck

Experiential Campaign / Branding / Social Media / Content Creation / Cause Marketing / Promotional Tour Management / Collateral / Interactive
We were asked to:

Create a national grassroots promotion worthy of the world’s most famous potato

So we:

Dreamed up and built an un-missable 28-foot long potato on a trailer, supported by a campaign and a crew to take it on the road across the country

And achieved:

148,000 miles, 7,200 cities, 534 events, 850 million media impressions, and countless selfies from hundreds of thousands of fans

The Stats
Brand Identity
The Numbers
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