WHAT WE WERE ASKED
Launch a unique collection of frozen meal kits inspired by authentic Asian street food into mainstream retail, amidst the stronghold of established brands dominating this category.
WHAT WE DID
Participated in the initial research phase and used the gathered data to create a brand name, brand identity, messaging, and package design for Laughing Tiger. Crafted bright and friendly custom illustrations featuring a naughty tiger named Roary, showcased mouthwatering dishes, and created an engaging and lively social media campaign to drive trial.
WHAT WE ACHIEVED
Immediate acceptance from retailers, requests to add new items to the already very successful launch, and several thousand followers after a Laughing Tiger-sponsored Tuk Tuk challenge in Asia!
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.