The Big Idaho Potato Truck

Experiential Campaign / Branding / Social Media / Content Creation / Cause Marketing / Promotional Tour Management / Collateral / Interactive

We were asked to:

Create a national grassroots promotion worthy of the world’s most famous potato

So we:

Dreamed up and built an un-missable 28-foot long potato on a trailer, supported by a campaign and a crew to take it on the road across the country

And achieved:

148,000 miles, 7,200 cities, 534 events, 850 million media impressions, and countless selfies from hundreds of thousands of fans

The Stats

Brand Identity

The Numbers

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Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.