Since 1994, the month of February has been known as Potato Lover’s Month (PLM). Brands and retailers come together to pay homage to our spud. The Idaho Potato Commission (IPC) sponsors contests and festivities, Idaho® potato products are promoted and new recipes rolled out.
We’re getting hungry just thinking about it!
The Foerstel team has been all-in every year to make sure this event has an eye-catching design. Every one of us has had a part in evolving this design since we came on in 2000, and we thought it might be time to take a stroll down memory lane.
Here’s the tater timeline, taking us all the way back to ‘94:
How do you create a unique theme each year, while making it recognizable as one event?
Redesigning the same campaign annually is a difficult thing, and everyone here has contributed to the PLM evolution. Luckily we have a great client that trusts us, and our creative talents, to make this annual event spud-tacular!
We’re looking forward to next year’s event and already working on the new logo. February can’t come soon enough!