purpose nutrition takes flight

purposecirclepurposegroup This Saturday if you can’t sleep or just happen to be channel surfing, you may see one of our clients! Purpose™ Nutrition will launch on ShopNBC, airing at 1 a.m., 10 a.m., 2 p.m., and 9 p.m. (Central time). We supplied graphics from the brochure to be used on the set, including the “purpose circle” that illustrates their integrated approach targeting better health for the whole person —their guiding philosophy. This is the first supplement product line to be sold on ShopNBC, and helps them break into a whole new category!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.