We had the pleasure of working with a new client last year: Native American Natural Foods. The company makes meat-based snacks (mostly buffalo), with the mission of improving the health and wellness of all people and the planet, through innovative new food products based on the traditional values of Native Americans, and respect for all living things. The brand name is Tanka, which means “Live Life Powerfully.”
The product we focused on for our redesign was a protein bar made with grass-fed buffalo meat. Unique in the protein/energy bar category, and with 7 grams of gluten-free, natural protein in a 70-calorie bar, the product had a lot of potential that the previous packaging didn’t communicate well.
Our work restaged the complete brand experience for the entire line of products and it has been an enormous success. The client reports that sales have more than doubled, and Tanka bars are now the #1 meat snack in the natural channel over the last 12 months! To quote a very happy client:
“We would not have made this progress without the help of you and your team. We will never be able to thank you enough for all your work.”
Here is a look at the previous package design for comparison:
