The Untapped Potential of Pinterest

Pinterest is one of the biggest social media platforms that many business leaders widely ignore. Yet, Pinterest has proven to generate a large return on investment for many marketers. In fact, 76% of Pinterest users explain that they are always shopping. One of the biggest reasons Pinterest is such a great marketing tool is that its audience is remarkably engaged with the app. 

How to Use Pinterest in Your Marketing

There are many different ways to approach a Pinterest marketing strategy. One strategy is to utilize promoted standard pins. Promoted standard pins are the most popular form of advertising on the platform. This strategy is simple to set up and integrate well with other pins. Some strategies marketers can use on Pinterest are shopping ads and promoted app pins. The shopping ads provide information about your product to viewers, and the promoted app pin is similar, but the call to action is to download your business’ app.

How to Target on Pinterest

Targeting is crucial in all social media efforts. First, you will want to begin targeting your desired audience’s demographic. It is important to be sure that your posts are being pushed out in front of people who have either already shown interest in your product, have visited your website, or have visited any of your social media profiles in the past. 

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.