The Untapped Potential of Pinterest
Pinterest is one of the biggest social media platforms that many business leaders widely ignore. Yet, Pinterest has proven to generate a large return on investment for many marketers. In fact, 76% of Pinterest users explain that they are always shopping. One of the biggest reasons Pinterest is such a great marketing tool is that its audience is remarkably engaged with the app.
How to Use Pinterest in Your Marketing
There are many different ways to approach a Pinterest marketing strategy. One strategy is to utilize promoted standard pins. Promoted standard pins are the most popular form of advertising on the platform. This strategy is simple to set up and integrate well with other pins. Some strategies marketers can use on Pinterest are shopping ads and promoted app pins. The shopping ads provide information about your product to viewers, and the promoted app pin is similar, but the call to action is to download your business’ app.
How to Target on Pinterest
Targeting is crucial in all social media efforts. First, you will want to begin targeting your desired audience’s demographic. It is important to be sure that your posts are being pushed out in front of people who have either already shown interest in your product, have visited your website, or have visited any of your social media profiles in the past.
Read more about the Importance of Pinterest at forbes.com