Which trends do you think will be the most popular in 2018? A comparison with answers from 2017.
Consumers are more focused on fewer categories
72% – Natural
60% – Healthy
58% – Organic
37% – Energy Boosting
33% – Convenience
28% – Low Cal.
28% – Probiotic/Prebiotic
28% – Vitamin/Mineral Fortified
26% – Low Sugar
16% – High Protein
62% – Natural
47% – Clean Label
47% – Healthy
43% – Organic
28% – Convenience
27% – Low Sugar
25% – Energy Boosting
25% – Low Cal.
18% – High Protein
18% – Probiotic/Prebiotic
The new trend is globally local! Several studies have identified the new trends concerning the composition of drinking products.
TIPS: Easy access to the Internet makes the consumer aware of new products and their properties. Augmented reality could aid companies in getting their products noticed.
Kombucha
Microalgae
Cannabis
Plant-Based Proteins
Green Coffee
Elderflower
Mushrooms
Baobab
Hibiscus
Apple Dessert Drink
Rosé Cider
Exotic Iced Teas
- Thai Oolong Tea
- Butterfly Peaflower Tea
- Aam Panna Tea
Mocktails
Change is necessary, especially when it can help meet consumers’ needs.
TIPS: A product with a unique shape allows it to be noticed among the thousands of similarly shaped containers!
Bright colors, iridescence or fluorescence to attract millennials; caps and closures providing ease of opening for the bottles or cans.
Sight, sound, touch, smell, taste and their interconnections all play an important role in product evaluation.
Urge to replace food packaging with materials that are eco-friendly and safe for health! The new trend is named ECO-PACKAGING.
Sources
•New Product Development Outlook for Beverages (J. Jacobsen) Beverage Industries Magazine, 2017.
• 2018 New Product Development Outlook for Beverages, (J. Jacobsen) Beverage Industries Magazine, 2018.
• Multisensory Design: Reaching Out to Touch the Consumer, (C. Spence, A. Gallace) Psychology & Marketing, 2011, 28(3), 267-308.
• Eco-Packaging Campaign through Motion Graphics, (H
