Thirsty For Innovation? Here is the future of beverages

1

Which trends do you think will be the most popular in 2018? A comparison with answers from 2017.

CATEGORIES

Consumers are more focused on fewer categories

2017

72% – Natural
60% – Healthy
58% – Organic
37% – Energy Boosting
33% – Convenience
28% – Low Cal.
28% – Probiotic/Prebiotic
28% – Vitamin/Mineral Fortified
26% – Low Sugar
16% – High Protein

2018

62% – Natural
47% – Clean Label
47% – Healthy
43% – Organic
28% – Convenience
27% – Low Sugar
25% – Energy Boosting
25% – Low Cal.
18% – High Protein
18% – Probiotic/Prebiotic

2

The new trend is globally local! Several studies have identified the new trends concerning the composition of drinking products.

COMPOSITION

TIPS: Easy access to the Internet makes the consumer aware of new products and their properties. Augmented reality could aid companies in getting their products noticed.

NEW INGREDIENTS AND TECHNIQUES

Kombucha
Microalgae
Cannabis
Plant-Based Proteins

NEW FLAVORS

Green Coffee
Elderflower
Mushrooms
Baobab
Hibiscus

NEW PRODUCTS

Apple Dessert Drink
Rosé Cider
Exotic Iced Teas

  • Thai Oolong Tea
  • Butterfly Peaflower Tea
  • Aam Panna Tea

Mocktails

3

Change is necessary, especially when it can help meet consumers’ needs.

PACKAGING

TIPS: A product with a unique shape allows it to be noticed among the thousands of similarly shaped containers!

New Designs

Bright colors, iridescence or fluorescence to attract millennials; caps and closures providing ease of opening for the bottles or cans.

Multisensory Design

Sight, sound, touch, smell, taste and their interconnections all play an important role in product evaluation.

Materials

Urge to replace food packaging with materials that are eco-friendly and safe for health! The new trend is named ECO-PACKAGING.

Sources
•New Product Development Outlook for Beverages (J. Jacobsen) Beverage Industries Magazine, 2017.
• 2018 New Product Development Outlook for Beverages, (J. Jacobsen) Beverage Industries Magazine, 2018.
• Multisensory Design: Reaching Out to Touch the Consumer, (C. Spence, A. Gallace) Psychology & Marketing, 2011, 28(3), 267-308.
• Eco-Packaging Campaign through Motion Graphics, (H

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.