wada farms unveils restored truck at PMA

In 2013, Wada Farms will be celebrating their 70th year anniversary. In anticipation of this upcoming milestone, the original truck Frank Wada drove to Idaho was restored just-in-time for its unveiling at Produce Marketing Association. The guys at the Pingree shop did an excellent job, especially given the extremely short timeline they had to finish the truck. Here’s a glimpse of what their booth looked like at PMA.



Congratulations Wada Farms and cheers to another 70 successful years!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.