wada farms

Original_WadaFarmsLogo

09-0601 wada logos mc

“We want to update our logo.” Refresh, refine, and rework it. Make it easier to use and reproduce over a wide variety of applications and sizes. Improve the legibility and brand image. But don’t change it. Presenting Wada Farms, one of our new clients in Eastern Idaho and one of the largest growers, packers and distributors of potatoes, sweet potatoes and onions in the United States. And now, a sterling example of how to evolve a brand identity without really “changing it.” Stay tuned, we have a lot of projects in the works for this great company.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.