“We want to update our logo.” Refresh, refine, and rework it. Make it easier to use and reproduce over a wide variety of applications and sizes. Improve the legibility and brand image. But don’t change it. Presenting Wada Farms, one of our new clients in Eastern Idaho and one of the largest growers, packers and distributors of potatoes, sweet potatoes and onions in the United States. And now, a sterling example of how to evolve a brand identity without really “changing it.” Stay tuned, we have a lot of projects in the works for this great company.