Who we are

We are a colorful mix of creative visionaries, explorers, and strategists! When the sun’s up, we’re crafting brilliance for our amazing clients, hustling to make their brands the next big thing. After hours, you’ll find us hiking on Idaho’s hills, shopping in San Diego’s farmers markets, or baking bread in Oregon’s tranquil Willamette Valley.

The team

Laura Martin

Co-CEO, COO

Claudia Piper

Co-CEO, CCO

Tom Foerstel

Founder

Daryl Beeson

Digital Marketing
Director

Marie Brochier

Executive Creative
Director

Casey Kispert

Account Director

Abbie Loree

Project Manager

Sadie Schrenkeisen

Art Director

Isabelle Rosel

Junior Art Director

Phoebe Yost

Junior Art Director

Baylie McCallister

Digital Media
Strategist

Henry

Director of
General Mischief
(Self-Appointed)

Our mission

To guide your brand through today’s market shifts, stand out like a boss, and supercharge its growth. We love what we do — Lucky for us, it’s a full-time gig.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.