woodstock revival

Woodstock Farms was introduced over a decade ago to serve as the natural and organic value brand for both natural and conventional supermarkets needing an option in that category. With over 350 products Woodstock has a presence in almost every aisle of the grocery store. Here is an example of their previous packaging:viewimageaspxThe branding, messaging and package design had not changed since its introduction. Our goal was to reinvigorate the brand and create a new image that was relevant and resonated with the natural and organic consumer of today–and tomorrow!

products1Our work included branding, messaging, brand architecture, package design, collateral, web design, brand style guide and market research components. A major consideration that influenced our work on the project was the client’s desire to research and implement sustainable packaging practices whenever possible.

A significant part of the Woodstock product offering is their packaged bulk items. Working with the client we developed a new system of categorizing the various products to help the consumer find the product they are looking for while quickly and clearly communicating its unique benefits.


The new packaging will start rolling out this summer and continue through the second half of the year.

Share this post

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.