Unlocking Opportunities

Building your brand online is a great way to help reach a larger audience, one that is not confined to your specific location. Bringing your brand online opens up the possibility of taking your business global. This allows you to connect with partners and potential collaborators you would not otherwise be able to connect with to help build your brand. Some examples of building your online brand are social media, blogs, email campaigns, and online engagement.

The Power of Leverage

Leverage is critical to the growth of your business. Creating and building your business online will open up opportunities to capitalize on what the Internet offers. Social media is a great example of reaching and communicating with potential customers worldwide. Consider also diving into SEO strategies to leverage your accounts and website.

Cultivating Trust and Credibility

Creating a reputable brand is crucial, primarily online. Consistency is the key to creating a solid business reputation. This consistency can look like high-quality content, proficient customer service, and offering valuable information to your customers. Putting your consumer first will help build your brand’s online reputation.

Ensuring Longevity in a Dynamic Market

One way to help maintain longevity is to focus on building a recognizable brand. By building a recognizable brand to your audience, it will be easier to keep your business above water throughout anything that comes your way. Another important element that plays into the longevity of your brand is creating stability. Stability can provide consistent, valuable content for your audience.

Boosting Sales and Revenue

Creating a strong online presence can be tied to increased sales and revenue. If you are able to get your brand to a place where it is highly recognizable and gain the trust of your consumers, it is more likely for them to begin to choose your brand over competitors. Consider implementing various campaigns that directly support sales. Some of these campaigns include email marketing and social media advertising.

Read more about Building an Online Brand at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.