1. Clear Navigation
The navigation on your website must be clear and easy to understand. Be intentional with your UX design, and consider the journey you want your consumers to take through the website. All your navigation should be simple with a structure that makes sense; keep it simple. Search bars and drop-down menus are great tools to ensure your visitor can find what they are looking for.
2. Consistent Branding
Consistent branding is essential across all marketing materials, including your website. Be sure that your website matches your unique brand elements. For example, include fonts, colors, and visuals that are consistent with your branding.
3. Mobile Optimization
The majority of web traffic these days comes from mobile devices. Be sure to optimize your site to be mobile-friendly. Having a responsive website means it will adjust to whatever screen size the visitor is viewing. The goal is to have your website easily readable and optimized to provide a positive user experience no matter what device they are using.
4. Content Hierarchy
The content you push out on your website will increase engagement and conversions. Consider prioritizing your content and highlighting your most important information front and center. Adding quality headings and bullet points are great ways to help visitors process the information on your website.
Accessibility is becoming a more and more important element in web design. Some examples of website accessibility are making your site work with screen readers and other technologies along that same line. Adding alt text behind images is another important accessibility element.