power engineers invitations

pwe-0909-conference_postcard_loPower Engineers was looking for an attention-getting invitation / mailer for a conference they were hosting. We scaled their current ad campaign to postcard size and researched engineering terminology to create headlines focused on industry humor that only an engineer could appreciate! The results? An incredible response rate and attendance to their event. See below for the original ads. pwe_09-05_green_ads_lo1

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.