The CNBC-E Turkey Series campaign compares the news channel to hit sitcom and drama TV shows. Featuring notable US politicians and UK royalty and showing real life events in the world can be as entertaining as scripted television. Created by Rafineri & Istanbul, an advertising agency based in Istanbul, Turkey, could offend some viewers but were specifically geared towards a youthful audience who will respond well. We think they are hilariously clever!
Ad Campaign: CNBC-E Turkey
Advertising Agency: Rafineri & Istanbul, Turkey
Creative Directors: Ayse Bali, Orkun Demirelli, Ufuk Uslu
Copywriter: Serkan Soylem
Art Director: Can Guven