Blackberry Patch hired Foerstel to redesign the packaging for “Dream”, their gourmet fruit topping. Working through the initial strategy brief, we convinced the client that the packaging could far exceed their expectations by not only standing out on the shelf and creating an image of delicious, high quality products, but also work as a unique, fun and tasty gift item, right off the shelf. To accomplish all of this, the labels were designed using customized whimsical illustrations with unique images for each of the three flavors. The scalloped edges of the label created a fun design element that added a special touch. A new container and lid were chosen, along with a precious little “gift tag” for each flavor. The results–a dreamy design and a sweet little gift like no other in its category!
