A designer’s dream and nightmare – create an online portfolio of your work. It is our bella figura, or “best foot forward.” An opportunity to show the world your creativity, but also creates the arduous task of deciding which of your babies “makes the team.” And, being a creative firm, it is at the very least a “pseudo-democracy” (I prefer benevolent dictatorship), so technically everyone has a vote.
And the real rub? The amount of time and energy it takes to create a portfolio is completely disproportionate to the amount of work that we produce! So, just as we are launching, we are already thinking about the portfolio pieces that are “on deck” and ready for our next iteration.
Therefore, here in the fresh section, without pomp and circumstance, you will see a sampling of our most recent projects as they launch, with the opportunity to engage in a running dialogue about the work we produce and the reaction it incites.
We welcome your thoughts and look forward to sharing our work.
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