Plan for AI and Content

An increasing number of B2B businesses are beginning to implement generative AI software into their strategies. The marketing, sales, and product teams must pair and use these tools to create, store, and activate content to the audience. These generative AI programs will help businesses stay organized and efficiently create content. It is important to loop the marketing and branding team in on the generated content using AI to keep the brand voice strong and consistent.

Use Generative AI Across the Content Lifecycle

Many businesses successfully using AI in their practices have been using it as a starting point. These platforms are excellent at creating new ideas, prompts, or research that can all be used to build out a strong campaign. Generative AI tools take practice and time to learn, but as your team gains experience, they will be able to become more efficient at imputing the correct data needed to receive a strong outcome.

Adapt Your Content Strategy for Future Relevance

There is an overwhelming amount of content out in the B2B space, even before generative AI. As generative AI becomes more accessible to everyone, audiences will want to see content with a human touch. Consider incorporating empathy, humor, and emotion into your content while staying true to your credible brand.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.